Top Advertising Spot Moves from the Super Bowl to Facebook and Farmville? - Associated Content

For many years, the most sought after, and expensive, advertising opportunity for businesses was the coveted Super Bowl commercial spot. The advertising war began as viewers turned to the  Super Bowl, not only for the game, but for the amazing commercials that were aired. However, the last few years have seen a decline in the Super Bowl commercial competition, with many commercials being nothing but standard spots. Could this decline in advertising during the Super Bowl be due to the high cost and not so high return? Could it be that businesses have found a cheaper and more affective avenue for advertising in another game?

With the huge boom in advertising through social media, it looks as though games like FarmVille and Mafia Wars are beating out the Super Bowl as top venues to spend your businesses marketing budget on. According to eMarketer, a research firm, advertising spending on social networking sites will increase 55% to $3.08 billion in 2011. That number is up from the $1.99 billion spent in 2010.

A survey conducted by SaleSpider says that while 2010 was a learning curve year for small businesses, 2011 will see a huge increase in advertising via social media networking sites by small and medium sized businesses. They polled 384 small and medium business owners and 75% plan to increase their social media advertising. Over 50% of those businesses surveyed were already using social networking advertising and of those 40% said their boost in sales as a result was significant.

According to Facebook statistics, they have more than 500 million active users. People spend over 700 billion minutes per month on Facebook. There are over 900 million objects (pages, groups, events, etc) that people interact with. More than 30 billion pieces of content are shared each month. These numbers are huge and provide a perfect opportunity for businesses of any size to target and advertise to potential customers.

Published by Deborah Braconnier - Featured Contributor on Associated Content in Business & Finance

Deborah brings with her over 10+ years as an owner of multiple small businesses (retail gift basket business, web design business, and online business directory), as well as an independent consultant in smal...   View profile

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How to Add Your Official Facebook Page to Your Profile Employer Link in the New Profile - Associated Content

Having your official Facebook page added to your profile as your employer has many benefits. Not only does it look professional, but it allows others to find your work a lot easier then simply adding it to your websites  on Facebook. It also looks better then the default logo of a briefcase that Facebook uses. Added to that, the fact that if your employer page doesn't link to your official Facebook fan page or your employers, you will be by default linking to a community page that Facebook has set up, and doesn't have anything to do with your business, or employer.

I previous wrote the article how to set your Facebook fan page as your employer on Facebook. Well Facebook changed their profiles, and of course fan pages, and now how you go about adding your official Facebook page to your profile as employer has changed too. So this is a further update to that previous article.

You will need Firefox installed, and you can get it by going Here . This will not work with any other browser.

Once you have Firefox installed you will need the add-on Web Developer . You will need to restart your Firefox once the install has completed the install because it will be adding a new toolbar to your browser.

You will now need the series of numbers at the end of your official Facebook page, if you already have a vanity URL you can get your numbers by clicking on "edit page" (Or simply right clicking it), you will see a series of numbers right after id=. These numbers are the identification of your Facebook fan page.

On your Facebook profile under info select edit by your work and education. On the toolbar at the top of the page, look for "Forms" click on "Display form Details". Look for employer_id and put those series of numbers in that place and click on add job or save changes. If you do not already have information placed there simply enter it, in the employer_id section. You can edit the rest of the info once you aren't looking at source code.

As you can see this is pretty much the same as the old profile, expect things have moved to a slightly different location.

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